If you’re an employer looking to hire new staff, you’re in for a challenge. It seems like there are fewer talented candidates every day, and the best ones are already employed. To tackle this issue, start with the first thing first: posting the job ad.

Finding the right person for a job can feel like hitting the jackpot. To persuade someone to join your team, you need to present an attractive offer from the beginning. Many job ads are dull and fail to grab attention.

In this article, we’ll share tips on how to attract applicants with job ads on OLX that are informative, inclusive, interesting, and exciting. This way, you can attract qualified candidates to your company.

How to Write a Great Job Ad on Yalu? Every day there are thousands of Job Ads published on Yalu. Therefore, to attract top talent, you need a standout job ad. If your ad looks like all the others, don’t be shocked if you only attract average candidates.

The good news is that you can solve this problem right from the start by creating an appealing job ad. In order to achieve the above, here are some suggestions on how to write job ads on Yalu:

1. Use a Clear and Descriptive Job Title Getting the job title right is very important because it’s the first thing job seekers notice. A strong job title can make a big impact. The words you choose matter a lot. Using terms like “guru,” “expert,” or “ninja” might discourage some applicants, especially women and minorities, who may feel less confident even if they are just as qualified.

It’s also essential to be clear about the level of the position—whether it’s for a junior, mid-level, or senior role. This clarity can attract the right candidates.

Additionally, job titles help current employees see potential career paths within the company. For those looking to grow and move into new roles, understanding the available positions is very helpful.

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2. Writing the Job Description Research shows that when job descriptions do not accurately explain the real responsibilities of a job, turnover increases.

So, whenever you are preparing a job description, begin with a short description of the company you are working for. Such information helps potential applicants appreciate the company’s values and culture.

As in this case, one of your requirements is hiring a marketing manager in a creative and collaborative startup, you say something like, “Come work with us at Creative Minds marketing, the place where typical marketing roles cease to exist and creativity shines in every project.”

Next, clearly outline the responsibilities and duties of the position. Use simple language and bullet points to make it easy to read. For instance, you could list tasks like:

Developing social media campaigns Analyzing market trends Working together with the sales team to come up with strong plans. This approach gives potential applicants a clear understanding of what the job entails and helps them decide if they are a good fit. You need to understand this to write job ads on OLX.

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3. Mention Required Skills and Qualifications In your job ad, it’s important to clearly mention the skills, qualifications, and experience required for the role. This helps candidates understand whether they are a good fit for the position. Be specific about the technical skills needed, such as software knowledge or industry certifications.

Also, mention any educational qualifications, like a degree or diploma, that are necessary. Including details about the required years of experience or any special training ensures that only suitable candidates apply.

This saves both the employer and the candidates time by setting clear expectations from the start.

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4. Be Transparent About Compensation and Benefits Being transparent about compensation and benefits is crucial in how to attract applicants with job ads, as it sets clear expectations from the outset.

Candidates often prioritize salary and perks when considering job opportunities, so including a salary range and highlighting benefits like healthcare, bonuses, or flexible working hours can significantly enhance interest in your listing.

For instance, if a job ad for a software developer mentions a competitive salary of ₹60,000 to ₹80,000 along with benefits such as remote work options and performance bonuses, it not only draws in more qualified candidates but also filters out those whose expectations don’t align with what you offer.

Also Read: How to Prepare for a Job Interview: Common Questions and Tips

5. Include Clear Application Instructions Clearly explaining how to apply makes it easier for candidates to understand what to do.

Start by telling them the best way to apply, whether it’s sending their resume through email or filling out an online form. List any documents they need to submit, like a resume, cover letter, or portfolio, and mention the format you prefer, such as PDF or Word.

Also, let them know if there are any details they should include, like salary expectations or relevant experience. If there’s a deadline for applications or a timeline for when you’ll hire someone, share that too.

Making these instructions easy to follow shows professionalism and helps keep candidates interested.

6. Optimize for Searchability Optimizing for searchability in a job ad means using specific keywords and phrases that potential candidates are likely to enter into search engines or job platforms. This includes including the job title, required skills, and industry-related terms within the ad.

For instance, if hiring for a “Digital Marketing Manager,” mentioning related skills like “SEO,” “content marketing,” and “social media management” helps improve the ad’s visibility. Additionally, using phrases like “full-time” or “remote work” can attract candidates searching for these specific conditions.

So basically, integrating relevant keywords throughout the ad can significantly enhance its chances of appearing in search results, making it easier for qualified candidates to find and apply for the job. Take this as one of the underrated tips for posting job ads on Yalu.

7. Choosing the Right Categories and Tags Categories help organize your job listing, making it easier for job seekers to find positions that match their skills and interests. For example, if you are hiring for a software developer, you should list the job under the “IT & Software” category. This way, candidates looking for jobs in that field will easily see your ad.

Tags are additional keywords that describe the job and can improve its visibility. For instance, you might use tags like “full-time,” “remote,” “Java,” and “front-end development.” These tags help your job ad show up in searches when candidates look for specific job types or skills.

Therefore, using the right categories and tags ensures that your job ad reaches the right people, increasing your chances of finding the perfect candidate.

8. Include Visual Yalu allows you to upload up to 20 photos when posting a job ad, giving you a great opportunity to make your listing more engaging and attractive to potential candidates.

You can include your company logo, pictures of your office or work environment, and even images that showcase your team in action. This not only makes your ad more visually appealing but also helps job seekers get a better sense of your company culture.

Adding photos builds trust and credibility, making your job post stand out from others and encouraging more qualified applicants to reach Yalu